by Mike Hall | Nov 13, 2025 | Agencies / PR / Advertising / Marketing
In today’s marketplace, the independent, mom-and-pop business owner is the underdog. They are the chief cook, the lead salesperson, the HR department, and the marketing director, all rolled into one. They are forced to build a brand from scratch, competing with a tiny... 
by Mike Hall | Nov 12, 2025 | Associations
Selling a complex, high-stakes B2B solution is one of the toughest jobs in marketing. You’re not selling a pair of shoes; you’re selling a multi-year, six-figure partnership that will be deeply woven into the fabric of your client’s business. Now, what if that... 
by Mike Hall | Nov 12, 2025 | Business
For decades, the marketing playbook for a local HVAC business was simple, predictable, and effective. You bought a big, bold ad in the Yellow Pages, you had a memorable jingle on local radio, and, if the budget was big, you ran a trustworthy-looking commercial on the...