One of the hardest parts of being an attorney is that simply being good at your job isn’t always enough to attract clients, especially if you’ve recently opened up your own practice. It also requires a successful marketing strategy. Here are eight ways that attorneys can reach potential clients.
1- Use Targeted Social Media Advertisements
The most important first step in finding clients is narrowing the field to avoid spending millions on ad campaigns that don’t reach the target demographic. For example, if you’re a divorce attorney, advertising to single men or teenagers probably won’t get a lot of results right away.
2- Develop a Brand Identity
For more effective advertising, you’ll want a brand identity that you can be associated with. This could be a nickname, a catchphrase, or something else that people will associate with your firm and make them more likely to choose you as their attorney.
3- Capitalize on Your Specialty
Another way to target advertisements is by choosing trade publications specific to your area or other avenues that interested parties would see. For example, a lawyer who specializes in marine law could advertise near boat harbors or other places where boat owners gather.
4- Sponsor Local Events or Teams
A lot of advertising is based on name recognition, which means that someone who doesn’t need a lawyer now will remember your name when they eventually do and make you their first call when the situation arises. Sponsoring a youth sports team or buying advertisements at a stadium will go a long way toward helping clients remember your name.
5- Create Free Profiles
Google, Bing, and many other services offer free profiles for businesses, which should be claimed and filled out with as much information as possible. Many potential clients find law firms by running a Google search like “divorce attorneys near me” and the more information you can give them right away, the easier it’ll be to convert them into clients.
6- Prioritize Website SEO
Speaking of, your website should also appear at the top of that list. Using SEO strategies to get to the top of those results or even buying Google advertisements will make sure that yours is the first name they see.
7- Make a Professional Web Presence
It’s worth it to pay to have a professional website made. It may cost a lot in the short term but the better constructed the website is, the more likely that it’ll attract potential clients looking for an attorney in your area.
8- Outsource Tasks
When all else fails, consider contracting a marketing firm or advertising agency to handle the work for you. They’ll know all the tips and tricks to make sure that people who need an attorney who specializes in a particular field think of your firm before anyone else.
These are just eight of the many marketing strategies that can help attorneys reach those who need their services. To maximize your chances of attracting potential clients, consider using multiple strategies from this list.