Going to the gym is never easy. So, it’s no surprise that getting new customers to come to your gym is even harder. Luckily, with the right marketing, new customers are easy to get. Read on for 8 great marketing tricks you can use to get new customers to visit the gym.
1- Offer a Free Trial
To a lot of people, going to the gym may not seem like a worthwhile expense. That’s why it’s a good idea to help get them in the door by offering a free trial. After they’ve had their first positive experience, getting them to come back is a lot easier.
2- Use Social Media
Some potential gym-goers are easy to turn into members. The problem is letting them know about your gym. Having a strong social media presence can be a great way of attracting new customers. Not only that, social media gives you a great avenue to connect with your existing customer base too.
3- Use Promotions and Discounts
There’s no better way to get someone on the fence to commit than by offering a limit-time promotion or discount. Lower prices let people try out your gym without having to fully commit. From here, it’s easy to show them how much value your gym will offer them.
4- Do Some Networking
You’re not the only business owner around and it’s a good idea to take advantage of that. Getting into contact with local businesses can give you a new avenue of potential customers. Partnering with a nearby business can improve your customer base while also building the community.
5- Give Away a Free Training Session
A lot of people get nervous when it comes to the gym. They may not know how to operate the equipment or they may be intimidated by the atmosphere. Giving these first-time gym-goers a free training session can build their confidence and give you a new customer.
6- Vary Who You Market To
It’s easy to only focus on getting younger people to join your gym. However, only focusing on one demographic limits your potential marketing base. Think about marketing to demographics that other gyms ignore such as seniors or younger children.
7- Have Different Membership Options
Gyms are one of the few places where people of all demographics and income brackets can enjoy. Having a wide variety of membership options means that your customers can stick with a plan that better matches their needs.
8- Host a Fitness Event
There’s no better way of getting new customers than by hosting a memorable event. Not only does it let new customers get a feel for the atmosphere, but it also helps current members build a stronger community. Whether you host a step challenge or a charity, a fitness event is one of the best marketing opportunities for any gym.
Marketing your gym is essential if you want to grow your customer base. Whether that means expanding your targeted demographic or hosting a fun event, marketing is the key to success. Do it right, and you can even foster a stronger community for your current members.