Are you looking for innovative ways to help you sell more cigars? The cigar industry has its ups and downs, but you can help conquer them by putting the right marketing tools in place. The idea is to make your business stand out in a crowded marketplace. By utilizing the following three tips, you can clear out your existing stock to make way for new cigar options!
Whether you sell cigars online or have a brick-and-mortar store, marketing can make the difference between being successful or barely scraping by. As with every other product in the world, people need to hear about your business repeatedly to truly connect with it. If you want your company’s name to be first on people’s lips, you’ll need to execute a solid marketing plan.
1. Lounge Memberships Provide Added Value
Everyone wants to be part of an exclusive club. Therefore, regardless of if it’s virtual or in person, offering lounge memberships is a great idea. For example, if you only have an online company, you could offer access to a special online locker for club members. However, if your business has a physical store, you could also offer:
- Exclusive access to the humidor
- Members-only events
- Private entrance door
- Access to your conference room
- Access to your lounge’s VIP area
Either way, it’s also wise to offer discounts on each cigar purchase that lounge members make. That way, you’ll be encouraging them to purchase more cigars to make their lounge membership worthwhile. It’s a win-win for your business!
2. List Special Online Promotions
Everyone knows that most stores offer occasional discounts, but what about hosting an online promo via an enhanced website? Advertise your sale on social media, but don’t stop there. Instead, also use your blog, along with other forms of online marketing. That way, when someone visits your site, they’ll already be primed to take advantage of your promo offer. Furthermore, describe your promo on banner ads that you place on each page of your site.
Even more importantly, be sure to collect basic contact information from each customer who shops your sale. That way, you’ll be able to keep in touch with them, which can turn a sale shopper into a regular shopper!
3. Host a Digital Event
Invite your followers to a digital event on your website. One good idea is to host a webinar teaching members about the art of rolling a cigar. You could also host live streams and virtual conferences. Tie your event to a special online promotion, and you’ll definitely increase your sales. Even better, make your promo available only to those who attend your virtual event. This type of exclusivity will get people super excited!
Other ideas include filming YouTube videos and creating social media events. You can even reach out to celebrities or influencers to help spotlight or promote your cigars. No matter what you decide to do, be sure to advertise it widely to make it a success, and you should also monitor your marketing campaign to ensure it’s succeessful!