Standing out and grabbing customers’ attention is crucial in the competitive lawn equipment industry. As the market continues to change, so must your marketing strategies. From innovative digital campaigns to in-store promotions, there are various creative ways to drive sales to your business. Here are five marketing ideas to generate sales for your lawn equipment company.
1- In-Store Demos
One way to get sales is to show off your stuff. Pick a weekend and host an in-store demonstration party. Serve light refreshments and consider a raffle or a contest. Keep the demo seasonal. For instance, you do not want to demonstrate the latest snow blower at the start of the summer season. If possible, encourage potential customers to try the lawn equipment themselves. Do something fun. Set up a driving course for potential customers to try. Give promotional items such as shirts and caps to everyone who takes a spin through the driving course.
2- The Showroom
One of the best ways to stand out in a crowd is to make sure your showroom shines. Though it is best to have a few pieces of equipment outside to attract customers, take the time to clean the equipment inside. Customers will not purchase brand-new equipment if it does not look new. Pay attention to the small details. Label each piece of equipment with price tags and specifications that are easy to find. Also, ensure the salespeople are getting proper training. Customers will not be willing to purchase anything if they can not get clear and concise answers to their questions.
3- Seasonal Promotions and Content
Seasonal promotions are another way to generate sales. At the start of summer, you do not want to be running a sale on snow removal equipment. Fill your social media pages with seasonal content. For example, consider writing a blog on preparing your garden or land for the summer growing season. At the end of the growing season, for example, write a blog on how to store the equipment for winter. By creating seasonal content, customers will see you as an expert they trust. When it comes time to purchase new lawn equipment, your store will be the first on the list.
Another way to promote seasonal content is to find an influencer. Is there someone in your community who is considered an expert in the outdoor community? It could be a local farm that specializes in sunflowers or pumpkins. They can promote your equipment on their social media channels. It is another avenue for customer growth.
4- Get Customers Back Into the Store
One of the best ways to get sales is with repeat customers. However, they need to have a reason to come to the store. Offer discounts on services, including equipment tuning and cleaning. Consider making offers on trade-ins if a customer is looking to upgrade their equipment.
5- Do Not Ignore Your Website
Businesses know they need a website, but it is not a one-and-done job. Change content to reflect seasonal sales. Consider uploading videos of the equipment in use. Make sure it is optimized for your specific location. Simple changes will help direct more traffic to your site, resulting in more sales.