Marketing in the construction industry can be a challenge when your service offerings are so high-value. This means it takes more than just an eye-catching ad to convince people to invest in your business. Additionally, the way people traditionally look for homebuilders in their area means many common marketing tactics aren’t as effective at driving business for construction companies.
With modern technology, the world is your oyster, but you need to know how to leverage the latest tools and trends to captivate the right audience online. This guide explores three ways you can use the internet and technology to revolutionize your homebuilding marketing.
1. Use Virtual Reality to Offer Home Tours
Imagine stepping foot into a house that isn’t built yet, marveling at the craftsmanship, spaciousness and detail. Thanks to virtual reality (VR), it’s possible. Potential clients can tour different models and see possibility come to life.
Creating VR tours can help homebuilding companies give their advertising a unique edge. You can also film these hours and post them to social media, allowing you to show people the potential of building a custom home.
2. Use Social Proof
It doesn’t matter what platform you’re on; social proof is an effective marketing strategy that can drive more inquiries and build trust. Social proof leverages real customer stories and testimonials to highlight your brand’s strengths and value proposition.
While simple written stories are helpful, you can also publish full-blown case studies with photos, film video tours of homes you’ve built for customers and ask for clients to film their own stories to showcase online.
Social proof is a form of word-of-mouth (WOM) marketing that transcends the geographic barriers of traditional person-to-person advertising. Companies that use social proof as part of their marketing strategies are able to generate more trust and expand brand awareness faster.
3. Use Local SEO
Local search engine optimization (SEO) is one of the most popular homebuilding marketing strategies. It uses locally focused keywords to build your brand’s presence and increase your site’s position in search results.
To enhance digital real estate marketing, you need to tailor it to your specific geographic region. After all, it does no good for your business to attract an audience on the other side of the country.
The first part of local SEO is ensuring your website has clear location keywords, such as “homebuilder in (city)” or “custom homes in (location)”. Then, you can focus on tailoring your site and blog content to suit the needs, interests and desires of buyers in your area.
For example, a local SEO blog post for a homebuilder might answer the question, “Where is the best place to build a house in Arizona?” or “Can you build a custom home in Wyoming?”
Make it as specific as you need to drive more traffic from the right people. You should also optimize your Google Business Profile and Yelp page to ensure it’s accurate and targeting local prospects.
Final Thoughts
Homebuilding marketing strategies help enhance construction industry promotion through digital advertising strategies that are locally focused and purpose-driven. By homing in on your service areas and target audience’s goals, it can become easier to produce content online that hits its mark.