Plumbers remain in high demand today. People who own plumbing companies often enjoy lucrative earning potentials and long-time job security. You can maximize your earnings and grow your plumbing company using some practical strategies and knowing what missteps to avoid.
The Importance of Marketing in Plumbing
You might initially believe that you do not need to market your business assertively to attract clients. After all, why would people not just call you after they find your listing online?
However, growing your brand and customer base is not as simple as listing your business’s phone number, address, and website on industry websites like Angi’s List or Home Advisor. You still need to put some effort into showing people why your business should be the first and only one they call when they need to hire a plumber for their homes and businesses.
With that, you need to learn about the best practices involved with marketing your plumbing business. You also need to realize what tactics to avoid if you want to grow your customer base and profits.
How to Market Your Plumbing Business Efficiently
Indisputably, getting your plumbing business’s name on industry websites like Angi’s List and Home Advisor helps with marketing it. However, you need to do more than just rely on websites that will also list your competition as choices for your intended audience.
You should first create and maintain an appealing and user-friendly website for your plumbing business. Include a home page that provides an overview of what your company offers and how people can contact you for services.
Then, open and maintain social media pages, particularly on popular websites like YouTube, Facebook, and Instagram. Link your website and social networking accounts so your customers can navigate between them easily. Post frequently on your social media pages, including interesting and relevant content like how-to plumbing videos and before-and-after plumbing project photos, and also interact with people who respond to those posts.
You can also market your plumbing business efficiently by sending out physical mail, such as seasonal flyers or postcards, reminding customers of your products and services. Include a link on your website for people to sign up for a company newsletter or join your mailer list. Include information on specials and coupons in these physical mailings to draw more customers to your business.
What Not to Do When Marketing Your Plumbing Business
These strategies are relatively simple for helping you market your plumbing business. Still, you need to know what missteps to avoid. Failing to engage with people on your social media pages can turn people away from your business, for example.
Likewise, not taking input from your customers seriously can sink your business. Invite customers to provide feedback about your products and services and then use that information to improve your business’s offerings.
Finally, avoid not keeping your website updated and relevant. An outdated website with old content and links that do not work can suggest to visitors that your business is not competitive and perhaps even outdated and out-of-touch with its customers.
These tips can help you market your plumbing business efficiently. They provide you with a low-cost and easy way to grow your brand, attract new customers, and earn more profits.