Commuters may take roads and bridges for granted when traveling until they fall into disrepair. The call may then go out to have these and other structures, like dams, repaired. Companies that sell civil construction products, like cement, brick, steel, and wood, must draw attention to these and other materials that contractors require to complete civil construction projects. Like many industries, construction is competitive. So, sellers of civil construction materials must use savvy marketing plans to move their products. Here are six solid marketing ideas to consider.
1 – Content Marketing Emphasizing the Product’s Value
Those selling civil construction marketing materials will benefit from a broad-based marketing strategy. Many approaches will involve digital marketing since promoting an e-commerce sales strategy could be the least costly and most potentially successful. Publishing blog articles on an e-commerce website is a straightforward method and one that can be engaging with the right topics. Blogs highlighting the best materials to use in a construction project and how to maintain the finished projects can prove valuable.
2 – Engaging Product Descriptions
Items and materials on an e-commerce site usually appear as images with product descriptions. Choosing a detailed image is essential, as is writing a compelling product description. While the product description should not be overly verbose, using engaging language and weaving facts about the company, such as industry awards, may prove engaging.
3 – Creating a Video-Oriented Trade Show Display
Live appearances at trade shows are a great way to promote products and services. A trade show display of products sold by a top supplier can captivate the eyes. Not everyone can attend a trade show in person, and thanks to videography, a supplier or manufacturer could bring the trade show to them via the Internet. Recording a trade show display presentation and presenting it online on social media and other sites could be a promotional strategy that allows a company to use its in-person displays in digital media.
4 – Highlighting Testimonials and Newsworthy Events
Testimonials tell a story about how well previous customers appreciated a particular product. Weaving the info into online platforms, such as the ordering page or a separate page for testimonials and reviews, can inform potential customers of what to expect. The information could include how the materials were used at a particular job site, such as a road or bridge damaged by a natural disaster.
5 – Install a Chatbot on Your Website
A chatbot does more than provide customer service and frequently asked questions support. A chatbot could be an ineffective marketing tool when used the right way. A chatbot could convey information to the user about a particular product or how to purchase it, and more.
6 – Reach Out to Influencers
Social media influencers cover an incredible array of topics, including ones related to construction and contracting. Reaching out to a popular social media influencer to highlight or review civil construction products can help raise awareness with an untapped audience.
Launching several marketing ideas at once can target scores of potential customers and will be hard to see what is working and what needs to be revamped. Instead, you should focus on reviewing and revising the plans based on performance data could maximize their success.