Marketing your business properly means the difference between success and having to shutter your business earlier than anticipated. While there are standard marketing procedures, creativity is necessary. More than that, no two businesses may market their products in the same way as they’re appealing to different customers or clients. If you sell products to landscapers, how can you make sure your marketing stands out enough to convince them to purchase your products or services? Here are a few tips on how to create marketing material that appeals to landscapers.
Identify Their Pain Points
When you’re trying to connect with clients, it’s not enough to tell them that you have what they need in order to run their landscaping business. You have to understand their unique challenges and identify how you can help them improve their approach.
For example, let’s say that you live in a drier region where landscapers are having trouble finding clients who need their services. They may primarily be focused on greener environments when they should be pivoting to more drought-resistant ones. If you feature a wide range of landscaping products designed for the latter, identifying this pain point and then creating marketing material that features messaging addressing it will offer far more effective results. When you can relate to their clients and show them why they should come to you, your marketing will work.
Show Them How Your Products and Services Will Support Their Business
Whether it’s landscaping decor or technology that’s needed for landscaping, you’re likely not the only business selling the products that you have in your inventory or the services that you offer. So, why you? That’s the million-dollar question that will impact your marketing strategy.
Show your clients how your products and services will support their business. For services, you can give them past satisfied client testimonials or offer case studies about how your services have bolstered other landscaping businesses. For products, you could reveal the demand for the products you sell or point them to customer testimonials. Make sure your marketing materials let people know why choosing you is the right move for their landscaping business.
Give Them Visual Aids That Reveal the Attractiveness or Efficacy of Your Offerings
When you’re dealing in physical products or services, it’s not enough to describe what you offer. You have to show your clients what you offer and the impact it can have on their business and their customers’ lives. After all, a picture is worth a thousand words. Make sure to capture the end result of your products or services and attach these to your messaging. This will give prospective clients something to look at as they learn more about your business.
Selling to landscaping businesses can be tricky, but there are plenty of marketing tactics that you can employ to appeal to these businesses more effectively. B2B marketing has many similarities with B2C marketing, but it’s best to do your research on what specifically appeals to landscapers. Start with the guidance above to craft a marketing strategy that offers better results than the one you’re currently running.