Having amazing equipment and cutting-edge fitness technology at your gym or studio isn’t always enough to bring clients rushing through the doors. They need to know what’s waiting for them inside. That’s where good marketing comes into the picture. Could your marketing strategy for your fitness studio use a workout of its own? Learn how to work your marketing muscles with these four essential tips for bringing more customers to your fitness studio.
Offer Free Trials
If you have a dynamic gym or fitness studio, you’re pretty confident that customers will be hooked if they get a chance to try it out. That’s why free trials are so powerful for gyms. A free trial is an easy way to get customers through your doors and to sign up for a longer contract. Choose your own duration for this one. While some studio owners may feel comfortable only offering 14-day trials, others may roll out promotions with 30 days free.
Initiate Partnerships With Local Businesses
Most corporations and larger businesses have wellness teams tasked with keeping employees happy and healthy. If you have any businesses in your area, consider approaching their human resources departments to inquire about offering discounted memberships to your fitness studio. While you’ll be offering memberships at a reduced rate, you’re also potentially gaining a large influx of new members that will more than make up the difference.
Host Boot Camps or Challenges
Here’s a great way to attract new customers who might not normally sign up for a fitness membership. Get on their radar by offering intensive fitness boot camps. These one-time weekend events can attract curious people who are interested in getting in shape. If they have a positive experience, they may want to continue enjoying the fun and gratification of working with you by signing up for a full-time membership. You can also offer an exclusive membership rate for anyone who signs up after attending a boot camp.
Create Vibrant Content for Social Media
Social media provides a great platform for showing off the equipment in your fitness studio. It can also turn you and your staff into friendly faces people look to for encouragement. Using social media to boost a fitness studio’s marketing plan is smart because it is free to create accounts and posts. Here are some ideas for engaging on social media for your fitness studio.
- Do virtual tours of your fitness studio. Give viewers a glimpse of cutting-edge infrared wellness technology or workout equipment they simply cannot get at home.
- Do quick 10-minute workouts that viewers can easily follow along with at home.
- Post interviews with staff members and trainers. Let them share why the work they do is so meaningful.
- Post interviews with studio customers who want to share their positive experiences.
Posting frequently shows that your fitness studio is a lively, engaging place where something exciting is always happening! By showing followers what they can expect when they walk through the door, you can help to make them feel more comfortable. You can also advertise flash sales or special promotions on social media to try to boost enrollment.