Utility products are necessary for everyday life, but they are not the kind of products that people get excited about. Often, your customers aren’t even thinking about utility products unless there is a problem or they are looking to upgrade their existing utility products.
If you want to make your utility products more appealing, you need to start with your marketing strategies. When you are sticking to the same standard marketing, you won’t be able to reach a new audience. You can quickly change your marketing tactics with these four tricks that will get your company seen online.
1- Provide Useful Information for Your Audience
One of the easiest ways to make your company’s utility products more appealing to your audience is by providing marketing messages that give your audience useful information. This information can appear in a variety of ways. You can use informative messaging for providing industry insights into the research and development of new products, tips for energy-saving tasks around the house, and feature product comparisons for your audience to find the right choice for their needs.
2- Offer Real-Time Support for Customers
Another way that you can use marketing to make your products appealing to a wider audience is by using your company’s social media presence to offer some type of real-time support. You can choose to make this support available directly through your brand’s social accounts, or you can have a fast response on social media to redirect your customers to your support online or by phone. If done well, your social media accounts can be a reliable way for customers to contact you and get the answers that they need whenever they need them.
3- Make Content that is Both Informative and Entertaining
Another way to make your customers fascinated with your products that may not feel as exciting as other consumer goods is to make a point to entertain. While you need to provide your customers with good information about your utility products, that doesn’t mean you shouldn’t also work to entertain. You can do this in a variety of ways, but often, brands have success on social media platforms such as Instagram and TikTok with entertaining video posts.
If you aren’t sure how to make your posts more entertaining, you can always look at some of the latest trending posts on these platforms to see what would work for your brand.
4- Utilize SEO Strategies to Find Your Target Audience
As with all marketing, you need to know that your messages are reaching your target audience. SEO strategies can help with this, and it is important to remember that SEO can be implemented beyond your own website. You can also utilize SEO strategies in guest posts, social media posts, and more. You can also pair your standard keywords with phrases that will get people interested in your utility products. This may help you open your company up to a new audience online. This can be especially helpful for local businesses that are looking to expand their reach.
Utility products are only needed by certain industries, but marketing can still play an important role