With as competitive as the real estate market is, you need to make your listings stand out and catch people’s attention. If you want people to buy a vacation home from your agency, you need to make the home look appealing to prospective buyers. Use these practical tips to make the vacation homes you want to sell stand out to prospective buyers.
Showcase the Lifestyle Perks
Make your vacation home listings stand out by highlighting the lifestyle perks they offer buyers. That is, showcase the entire experience and not just the property. Make sure buyers appreciate the adventure, luxury, and relaxation your listings offer so they can easily envision themselves enjoying the same experiences after they close the sale.
Use High-Quality Videos and Pictures
Invest in professional photography and videography for your real estate listings. Professional real estate photographers and videographers know what strategies to use to capture all of the best details of the vacation homes you want to sell. Include drone shots so prospective buyers can see details like the roof, backyard, and span of the entire property. It’s an investment, but it’s an investment that could go a long way in drumming up interest in a vacation property.
Leverage Digital Platforms and Social Networking
Use digital platforms and social networking sites to your advantage. Create posts about the vacation homes you offer on sites like Facebook, Instagram, and TikTok. You could also do virtual walk-throughs on social media or create videos and posts highlighting a property.
Use Effective Staging
Stage your vacation homes to entice prospective buyers. Use appealing interior decorations and comfortable furniture. Keep the properties clean and remove any obstacles like unkempt landscaping or damaged paved surfaces that could deter people from touring the homes you have available.
Set Up Virtual Tours
With as busy as many people are, they may not have time to visit an open house or schedule an in-person tour of the homes you have listed. Instead, make it easier for them to see the properties by offering virtual tours.
Virtual 360-degree tours let buyers remotely walk through your vacation homes and see what each property offers. Virtual tours could also lead to in-person visits and faster closings.
Target the Ideal Audience
In the real estate market, it’s important to know who your target audience is before you list the houses for sale. Market strategically to buyer categories like retirees, vacationers, families, or real estate investors.
If you target the properties for real estate investors, for example, showcase the profitability that the homes offer. Point out the extra income investors could make after they buy and rent out the properties.
Create a Dedicated Listing Page or Website
A dedicated listing page or website makes it easier for prospective buyers to take a closer look at the homes you want to sell. Ensure the page is polished, informative, and updated. Provide all of the details of the homes so prospective buyers have fewer questions, ensuring a faster sale.
These strategies help you make vacation homes you want to sell more attractive to prospective buyers. You make touring and getting details on the homes more convenient, which ideally will lead to faster closings on them.