Selling high priced items is extremely difficult as it is a major purchase. Getting the buyer to hand over their credit card requires a different approach.
The marketplace for outdoor furniture is very competitive, and success depends on using strategic marketing approaches to address customers’ unique needs when shopping for outdoor living solutions. Below are six solid marketing ideas that can help you sell outdoor furniture to members of your target market. Retailers can use these tips to sell any high priced item.
1. Utilize Social Media for Visual Appeal
Since outdoor furniture is mainly visual, social media platforms like Instagram, Pinterest, and Facebook are a natural fit for marketing. You need to showcase your furniture with high-quality images in stunning outdoor settings to portray comfort and style. You can also ask your contented clients to include pictures of your furniture in their space, tagging your business. This will help generate authentic content and raise brand awareness among potential buyers who trust peer referrals more than branded advertisements.
2. Conduct Outdoor Living Events
Selling outdoor furniture requires hands-on experience. Live events like garden parties or outdoor living expos can help potential customers experience your furniture firsthand. Allowing customers to sit, touch, and visualize your furniture can increase conversion rates. Collaborate with local landscapers or outdoor decor companies to brainstorm attractive setups that can help you entice potential buyers.
3. Include Seasonal Marketing
Since outdoor furniture sales can be tied to the seasons, this can be a huge factor in marketing your product. In the spring and summer, focus on the bright and flashy pieces that motivate people to be out in public more. For fall, bring the outdoors further with cozy outdoor seating, maybe fire pits or warm lighting, to extend outdoor living into cooler months.
4. Collaborate with Bloggers and Influencers
Influencer marketing remains a potent tool for products that can be promoted with a lifestyle. Look for influencers or bloggers specializing in home decor, outdoor living, or interior design, and offer them your furniture to review or showcase in their homes. Their followers are highly engaged and trust what they see from them.
5. Provide Customization Options
Consumers today crave personalized products. Providing customization options for outdoor furniture gives you a competitive edge. Customers select materials, colors, and outdoor themes based on their wants. Use your marketing channels to promote these options, highlighting their uniqueness and the personal touch your customers can contribute to their outdoor spaces. Building an interactive online tool that customers can use to view their customizations creates a more interactive shopping experience and higher purchase probability.
6. Optimize Your Website for Local SEO
Most customers buy outdoor furniture locally rather than pay shipping charges, so you should optimize your website for local search engines. A strong local SEO presence can attract visitors to your website and store. Write blog posts about outdoor furniture trends in your area and showcase customer testimonials from local buyers.
To sell outdoor furniture successfully, you should understand your audience and implement creative marketing techniques that resonate with them. You can improve your brand visibility and increase sales by leveraging the above marketing ideas. Embrace them and watch your outdoor furniture business flourish.