Infographics visually capture data and display it in an engaging, easy-to-understand format. When you work in manufacturing, it is particularly important that you communicate information with stakeholders that can be convoluted. Manufacturing is extremely involved. Using an infographic can simplify complex ideas and illustrate key takeaways that help you express yourself more clearly.
Successful infographics include a combination of good design, strong data, and visual appeal. These three tips will help you create a better infographic about manufacturing that will allow you to easily translate important information to your target audience.
1- Avoid Complex Jargon
When you’re talking about manufacturing parts, it’s important to ensure the content is easily understandable by your viewers. If they need something defined, then bold key terms and clearly explain them. In many cases, however, you will be able to describe key processes and machinery in plain terms. When in doubt, keep it simple.
There are some exceptions to this, such as when you’re making manufacturing infographics for an expert audience. In that case, use the terms you know they will be familiar with so you can convey your data as succinctly as possible.
Before you start writing your infographic, make sure you write out your key terms and ask yourself what your target audience already knows about manufacturing. The type of language you use will change depending on their level of expertise.
In most cases, a conversational tone can deliver the most effective message, even among an experienced audience.
2- Create a Narrative
Any infographic needs a cohesive story to flow down the page. Your audience should feel a natural progression from one point to the next, ultimately concluding with a strong ending and a solid understanding of your subject.
Start your infographic with an engaging introduction that hooks readers’ attention. This could be a fact or question that sparks their interest. Then, move on to key points, supporting them with relevant information and data as needed. Finally, conclude your infographic with actionable insights or a call to action.
Following this format will help you create a cohesive, engaging manufacturing infographic that helps your audience take away maximum value from your presentation.
3- Use Clear Visuals
An infographic may be all about the content, but graphs, illustrations, and photographs play a key role in supporting your information. Many people skim infographics, so you want to ensure there is a clear message behind your design even if someone doesn’t read the entire presentation.
To test whether your infographic has enough visuals, take a look at it without reading any of the data points. Your headings and visual information should convey enough of a story to understand the key takeaways.
Speaking of which, include a summary at the bottom of your infographic that wraps up all the most important parts of your presentation. This makes it easier for your audience to get the essential information if they have limited time when they read your report.
Ultimately, using strong visuals, data-backed insights, and a narrative format will help you create an engaging and compelling infographic about manufacturing that enriches your audience’s understanding of the subject.