When you want customers to choose your services over your competitors, it is important to give them the information they need to make their decision. This is particularly important in competitive local services like banking. Your competitors can easily drown out your advertising making it difficult to stand out when your competitors all are spending millions of dollars.
An easy way that you can provide them with basic information quickly is to present that information in an infographic. You can do this with all of your banking services for the best results. If you are ready to design your first banking services infographic, here are three things to consider during the design process.
1- Have a Good Story to Convey Your Message
Every bank needs to tell a story in order to earn the trust of an audience. That is why you need to understand what you want to provide to your audience, and then craft the story around that point. For example, if you want to create an infographic about getting a home loan, you may use a personalized journey through the statistics to give your audience a better understanding of how their situation in obtaining their first home loan will relate to your infographic.
Without a good story to tell, your infographic could fall flat with nothing more than a boring list of statistics. Creating a story can be easy if you consider the viewpoint of your customers who have been through that journey before.
2- Give Details That Your Audience Wants
Another consideration, when you are designing an infographic, is to make sure the statistics you are providing are something that your audience is looking for. Pulling together statistics that aren’t relevant to your customers or pulling statistics that only apply to a very slim portion of your audience won’t give you the results you are looking for.
Some key statistics that you can include that will appeal to most of your audience include the variability of interest rates for banking products, how saving a specific amount of money over time can give them better results with specific products, and more. Make sure that your infographics focus on your bank’s most popular products and services for the best results when it comes to acquiring new customers.
3- Use Brand Colors and Fonts to Stay Consistent
A great way to ensure your audience knows an infographic was created by your bank is to make sure that the design of the infographic uses the same colors and fonts that are best associated with your brand. You may think this is not as important as other design and content elements, but it can mean the difference between a consumer choosing your bank or choosing any other bank after seeing your infographic statistics.
In this part of your infographic design, you will want to consider how these colors and fonts will stand out when you want to make a specific point. In addition to your font and color schemes, you will also want to consider the type of pictures that you will include with your infographic. Simple drawings of people, money, and graphs all work well to pull an infographic together to tell your story.