A majority of consumers looking to buy semiconductors are going to be representatives of highly technical firms. Keep that in mind as you check out these five tips and there’s a good chance that you can make your next marketing campaign a success.
1. Look Into Open Source Hardware
Reduced instruction set computing has been hot for a number of years now, but it’s always been held back by hardware patents to some extent. A greater number of open core designs have made it to the market in recent years, which you may be able to manufacture without having to secure a big license. Being able to say that your hardware is open to at least some extent could be a big marketing coup, especially when it comes to selling to the so-called maker segment. Individuals who identify as makers would more than likely only ever wish to purchase material that meets this standard.
2. Explore Growing Market Segments
Automotive and industrial buyers are gobbling up microchips faster than much of the industry can provide them. Take a closer look at embedded semiconductor designs and see if you can directly market to clients who need these. Fabless designers who create chips and send them off to third-party concerns may want to reach out to a number of different clients and then send customized materials to their fulfillment providers. That could go a long way toward establishing a client base that will then return over a relatively long period of time.
3. Focus on Under-Served Clients
A few years ago, people were renting graphics processing units to mine cryptocurrency tokens. The market bubble burst, and now GPU rentals are quickly becoming a thing of the past. Customers who were once served by these organizations are without semiconductor suppliers, so they’re a good target for companies in that space. Find a marketing segment who doesn’t get the support they need and you should be able to find ready consumers.
4. Provide Legacy Support
Older chips are increasingly hard to find. It’s gotten to the point where system administrators use unsupported hacks to keep their hardware running. As long as you can secure a supply of the right kind of components, you should find that these customers are ready to place orders on a relatively regular basis. Manufacturers and fabrication plant managers who can retool their operations should get quite a lot of orders this way.
5. Check Out New Promotional Opportunities
Over-the-top broadcasting and online streaming services are offering extremely low-cost advertising spots these days since there are just so many firms that compete in this space. As a result, they represent an excellent opportunity to find consumers who need bulk supplies of semiconductors. You might be thinking that this kind of mass advertising has never worked in the semiconductor field. To some extent that’s true, but it’s possible to find targeted platforms that attract a highly scientific clientele who might very well be interested in your products even if they’re not actively searching for them.