Marketing requires you to think outside of the box. If you stick to only what’s comfortable or what you’ve become accustomed to using so far in your business, it can result in stagnancy. The good news? Breaking out isn’t hard. For example, you could easily translate content into an infographic or incorporate more infographics into your content to make your information more digestible and visually appealing. But how could you use an infographic to, say, sell outdoor fabric? Here are three ways to use an infographic to help successfully sell outdoor fabric for your business.
1. Incorporate Compelling Statistics That Will Help Convert Leads
In the marketing world, infographics are perfect as short, educational marketing materials that give readers just enough information to drive action. For example, if you sell outdoor fabric, you could include statistics on how long patio furniture will last in the elements without the right protection and how long this type of furniture will last when equipped with outdoor fabric. There are a host of statistics that you can find and incorporate into infographics that can convince users to buy your product. Just make sure that you’re putting effort into both sourcing your statistics and making your infographic look great!
2. Use Infographics to Demonstrate What People Can Do With Outdoor Fabric
Sometimes, your marketing materials may make their way in front of people who don’t know that they need outdoor fabric just yet. As a result, infographics heavily featuring statistics may not be enough to convince them to make a purchase. This is why infographics could also feature basic knowledge that could be useful in generating awareness that could lead to converting fresh leads.
For example, you could create an infographic that shows how outdoor fabric could be used to upholster outdoor furniture, create more protective canopies that will shield homeowners from the elements, make outdoor dog beds, and so much more. This awareness will then show them that they have use for your product. All you have to do is follow up with them and close the sale.
3. Convert Wordier Blog Posts Into Fun Infographics for Social Media
The reality of producing content for the purpose of generating traffic is that not all of your posts are going to be winners. Some of your more educational posts may be so long that readers don’t spend much time on them before they get bored and click away. Infographics are perfect for this type of content. You can repurpose your blogs to condense this information into a much more digestible infographic and then repost that information on social media. This can help you reuse content and potentially turn it into more valuable marketing material rather than letting it sit on a webpage that no one is clicking on.
Infographics are highly underutilized marketing tools that businesses should be taking greater advantage of. If you want to sell outdoor fabric and you want to try something new like creating infographics, use the ideas above to get started!