Do you have a marketing strategy for your law firm? Even if you’ve done it in the past, it’s always smart to go back and update it once a year.
In order to grow your law firm so it thrives into profitability, you’ll need to find and attract new clients, which means having a solid marketing strategy and a plan to keep track of it.
The Role of Marketing in Law
In a digital world, even law firms need to develop digital marketing technologies to use to their advantage, especially to stand out from the competition. Done correctly, law firm marketing strategies offer a way to extend your reach to a new range of potential clients, and it offers a platform to express your values and work culture.
Marketing Tips for Your Injury Law Firm
Regularly bringing in new clients is the cornerstone of success for any business, so it’s no surprise that it’s also true for law. That all starts with a good marketing strategy. Executed correctly, a strong personal injury firm marketing plan targets the right group of potential clients, keeps your current ones engaged, and may even get new business from former clients.
Build and position your brand
To start off, focusing on your brand and core values helps you understand the position you’ll take in the market. Through this process, you’ll come to know what makes your law firm stand out and will be able to identify your unique selling points. Knowing all of this helps establish your marketing objectives.
Understand your target market
When you define your target audience, be as specific as possible; the goal is to understand where they’re coming from and how you can reach them. In the legal sector, it’s especially important to think about the tone of your published content; clients don’t want to be “talked down to,” so be straight to the point and use plain English.
What to Avoid in Law Marketing Strategies
Gone are the days when word-of-mouth was sufficient to ensure a practice thrived. These days, law firms need to navigate the marketing landscape to reach possible clients, but not all strategies are created equal. The best approach will avoid these common mistakes:
No clear direction: Trying to deploy a marketing strategy without clearly defined goals or a target audience will spell disaster for a law firm.
Ignoring your online presence: In the digital age, an online presence is no longer optional. Neglecting this space will keep your law firm invisible to clients that search for services online.
Ineffective marketing: Content marketing is your chance to showcase expertise, build early trust, and engage with potential and current clients alike. But if you produce generic or irrelevant content, it likely won’t resonate with anyone.
The Bottom Line
Just like with any other industry, new business is the key to a prosperous law firm. New business requires people to know that you’re out there, and that’s where your marketing strategy and plan come to shine. There are countless ways to market your firm, but the most success comes with measurable goals that can be adjusted based on the data.