by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Homes & construction
For a long time, the log cabin had a very specific branding problem. When you mentioned log home, to the average buyer, they immediately pictured one of two things: a dark, dusty hunting lodge filled with taxidermy, or a quiet retirement retreat tucked away in the... 
by mshall2796 | Jan 7, 2026 | Business
Marketing to a B2B audience in the equipment rental sector is a different beast entirely. You aren’t selling to a nervous homeowner worried about a kitchen fire. You are selling to a pragmatic Operations Manager or a stressed CFO who views insurance as a... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Nobody wakes up at 5:00 AM because they love the smell of rubber gym mats. Nobody spends hundreds of dollars on supplements because they enjoy swallowing pills, and nobody hires a coach because they want someone to yell at them. In the fitness industry, we often make...