by mshall2796 | Dec 12, 2025 | Beauty, Fashion & Lifestyle, Blog, Business
The fitness industry is incredibly noisy. If you open Instagram, you are bombarded with influencers selling PDF workout plans, apps promising six-pack abs in 30 days, and big-box gyms offering memberships for $10 a month. For an independent fitness professional,... by mshall2796 | Dec 12, 2025 | Agencies / PR / Advertising / Marketing, Business
If you are trying to sell software or digital tools to the franchise market, you are walking into a tough room. Franchise owners are a unique breed of entrepreneur. They are pragmatic, they are often operating on razor-thin margins, and they are notoriously allergic... 
by mshall2796 | Dec 10, 2025 | Agencies / PR / Advertising / Marketing
Most people treat email marketing like it’s a game of chance. They send out random blasts and drip-feed sequences to new signups, hoping people click their links to buy. But email marketing isn’t a game of chance. When done right, it’s a powerful way to generate sales...