Social Media Responsa to the Great ROI Debate
If you’ve ever spoken to me personally, you probably know by now that I’m not a big fan of ROI. (My response to Samir’s post may give you a bit more insight on some of my ROI thoughts.) In general, I feel that ROI can be manipulated to include /...Twitter Reality Check: How Many Followers Should You Really Have by Now?
When I look at some of the folks on Twitter these days, I find it incredible that some of them have 50,000, 500,000, or even over a million followers. If you aren’t famous in your own right, why are all these people following you?