by Brian Wallace | Oct 16, 2009 | Twitter
The customer is always right. This a phrase that anyone working in customer service should be fully familiar with. While frequently known, albeit infrequently implemented in the “real world,” the saying has taken on a new meaning with the dawn of a... by Brian Wallace | Oct 7, 2009 | Google, PPC
You may or may not be aware, but in New York City this week is a little convention called SMX East. This is one of the famous conferences put on by Danny Sullivan and team. SMX East usually draws a big agency crowd, but as with so many conferences, is a great place... by Brian Wallace | Oct 1, 2009 | PPC
Quality scoring is a black box. Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may. Regular readers of these posts may realize...