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Bang For Your PPC Buck

We all like to save money, and even though I’ve mentioned in the past how you can lower CPCs, I thought I will share a couple quick and simple ways you can make the money you’re spending on search work a little harder. Paying By Credit Card: Most people...

New Media Goes Old School

If you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing.  We know this through credit card offers,...

Google Sitelinks for Ads

You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs.  Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. ...