by Brian Wallace | Mar 19, 2009 | PPC
Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire... by Brian Wallace | Mar 5, 2009 | Google, PPC
Image by TimmyGUNZ via Flickr Music is a tough sell online, especially in the PPC realm. You’re taking an item that doesn’t have any distinguishable difference between your version and a competitor’s version, and trying to give the customer reason... by Brian Wallace | Feb 19, 2009 | PPC
Image by Getty Images via Daylife In paid search, you are likely to run into three types of competitors for any keyword that you choose to bid on: The competitors who offer a similar product/service as you and are aiming for your target audience The competitors who...