by Brian Wallace | Jul 30, 2009 | PPC
So it finally happened: Microhoo, YahooSoft, YaBing…however you call the search deal between Microsoft and Yahoo it is now officially signed with the biggest pen I have ever seen. There has been tons of write-ups on the pros and cons by people with a lot more... by Brian Wallace | Jul 23, 2009 | PPC
You probably get them as much as I do: those sales calls from people who can “guarantee top positioning in Google and other search engines”. Little do they know that when they call me, they’re talking to someone who doesn’t mind showing them... by Brian Wallace | Jul 16, 2009 | PPC
Image via Wikipedia I was recently speaking to a fellow search marketer who was stumped as to why all the key performing indicators were moving in the wrong direction on one of his accounts. We checked the the main culprits to make sure nothing was inadvertantly...