by Brian Wallace | Jul 10, 2009 | PPC
Image via Wikipedia When discussing PPC performance, people love to refer to the low hanging fruit. You know, that’s the stuff that’s easy to accomplish with little effort that yields great results. This typically refers to getting more conversions for... by Brian Wallace | Jul 2, 2009 | PPC
Bing can be portrayed as a search marketer’s best friend or biggest annoyance. Agencies, who typically charge based on percentage of media spend, hated Live/MSN search because it had relatively no search volume, which meant no media to spend, which meant no... by Brian Wallace | Jun 24, 2009 | PPC
Image by labnol via Flickr It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started. That’s usually why they come to me in the first place. More often than not, there is one...