by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Homes & construction
For a long time, the log cabin had a very specific branding problem. When you mentioned log home, to the average buyer, they immediately pictured one of two things: a dark, dusty hunting lodge filled with taxidermy, or a quiet retirement retreat tucked away in the... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Nobody wakes up at 5:00 AM because they love the smell of rubber gym mats. Nobody spends hundreds of dollars on supplements because they enjoy swallowing pills, and nobody hires a coach because they want someone to yell at them. In the fitness industry, we often make... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Marketing usually follows a predictable formula: highlight the problem, present the solution, and list the features that make you better than the competition. If you are selling cars or software, this works perfectly. But if you are selling senior care, this formula...