by Mike Hall | Dec 17, 2025 | Agencies / PR / Advertising / Marketing, Blog
The holiday season is a sprint. For three months, it is a high-adrenaline race of inventory management, shipping deadlines, and maximizing the Black Friday rush. But the moment the clock strikes midnight on New Year’s Eve, the retail world hits a wall. The... by Mike Hall | Dec 12, 2025 | Agencies / PR / Advertising / Marketing, Business
If you are trying to sell software or digital tools to the franchise market, you are walking into a tough room. Franchise owners are a unique breed of entrepreneur. They are pragmatic, they are often operating on razor-thin margins, and they are notoriously allergic... 
by Mike Hall | Nov 19, 2025 | Agencies / PR / Advertising / Marketing, Blog, Health
In the world of marketing, some products are easy. A new pair of shoes, a faster laptop, a cup of coffee—you’re selling a simple, tangible “want.” Marketing an advanced medical treatment is something else entirely. You are not selling a want; you are...