by mshall2796 | Nov 19, 2025 | Agencies / PR / Advertising / Marketing, Blog, Health
In the world of marketing, some products are easy. A new pair of shoes, a faster laptop, a cup of coffee—you’re selling a simple, tangible “want.” Marketing an advanced medical treatment is something else entirely. You are not selling a want; you are... 
by mshall2796 | Nov 18, 2025 | Agencies / PR / Advertising / Marketing
The fourth quarter. For most of the retail world, it’s a high-stakes, all-hands-on-deck sprint. But for a dental practice, it can be a surprisingly, frustratingly quiet season. Your patients are distracted. Their calendars are jammed with parties, their budgets are... 
by mshall2796 | Nov 13, 2025 | Agencies / PR / Advertising / Marketing
In today’s marketplace, the independent, mom-and-pop business owner is the underdog. They are the chief cook, the lead salesperson, the HR department, and the marketing director, all rolled into one. They are forced to build a brand from scratch, competing with a tiny...