by mshall2796 | Jan 7, 2026 | Business
Marketing to a B2B audience in the equipment rental sector is a different beast entirely. You aren’t selling to a nervous homeowner worried about a kitchen fire. You are selling to a pragmatic Operations Manager or a stressed CFO who views insurance as a... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Nobody wakes up at 5:00 AM because they love the smell of rubber gym mats. Nobody spends hundreds of dollars on supplements because they enjoy swallowing pills, and nobody hires a coach because they want someone to yell at them. In the fitness industry, we often make... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Marketing usually follows a predictable formula: highlight the problem, present the solution, and list the features that make you better than the competition. If you are selling cars or software, this works perfectly. But if you are selling senior care, this formula...