by mshall2796 | Jan 27, 2026 | Beauty, Fashion & Lifestyle, Blog, Business
The marching arts industry is a visual medium. We spend our lives teaching students to project to the press box, to catch the light, and to sell the emotion of a show. Yet, when it comes to the business side of the activity—specifically selling the apparel that makes... 
by mshall2796 | Jan 7, 2026 | Business
Marketing to a B2B audience in the equipment rental sector is a different beast entirely. You aren’t selling to a nervous homeowner worried about a kitchen fire. You are selling to a pragmatic Operations Manager or a stressed CFO who views insurance as a... 
by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Nobody wakes up at 5:00 AM because they love the smell of rubber gym mats. Nobody spends hundreds of dollars on supplements because they enjoy swallowing pills, and nobody hires a coach because they want someone to yell at them. In the fitness industry, we often make...