by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Business
Marketing usually follows a predictable formula: highlight the problem, present the solution, and list the features that make you better than the competition. If you are selling cars or software, this works perfectly. But if you are selling senior care, this formula... 
by mshall2796 | Dec 12, 2025 | Beauty, Fashion & Lifestyle, Blog, Business
The fitness industry is incredibly noisy. If you open Instagram, you are bombarded with influencers selling PDF workout plans, apps promising six-pack abs in 30 days, and big-box gyms offering memberships for $10 a month. For an independent fitness professional,... by mshall2796 | Dec 12, 2025 | Agencies / PR / Advertising / Marketing, Business
If you are trying to sell software or digital tools to the franchise market, you are walking into a tough room. Franchise owners are a unique breed of entrepreneur. They are pragmatic, they are often operating on razor-thin margins, and they are notoriously allergic...