by mshall2796 | Jan 7, 2026 | Agencies / PR / Advertising / Marketing, Homes & construction
For a long time, the log cabin had a very specific branding problem. When you mentioned log home, to the average buyer, they immediately pictured one of two things: a dark, dusty hunting lodge filled with taxidermy, or a quiet retirement retreat tucked away in the... 
by mshall2796 | Dec 30, 2025 | Blog, Homes & construction
When most people decide to buy a house, they usually have a checklist of practical requirements: three bedrooms, two baths, a good school district, and maybe a garage. It is a logical, transactional process. But the market for log homes is different. Nobody buys a log... 
by mshall2796 | Nov 24, 2025 | Homes & construction
The spring rush is here. Across the country, homeowners are stepping out onto their sun-baked, unusable patios and starting to dream. They’re finally ready to invest in making their outdoor space a true extension of their home. But as a dealer or a high-end...