by mshall2796 | Dec 16, 2025 | Blog, Tech
We are living in an era of banner blindness. The average consumer sees thousands of ads a day, from the billboards on their morning commute to the sponsored posts clogging their social media feeds. Our brains have evolved a defense mechanism: we simply tune it out. We... 
by mshall2796 | Dec 12, 2025 | Beauty, Fashion & Lifestyle, Blog, Business
The fitness industry is incredibly noisy. If you open Instagram, you are bombarded with influencers selling PDF workout plans, apps promising six-pack abs in 30 days, and big-box gyms offering memberships for $10 a month. For an independent fitness professional,... by mshall2796 | Dec 12, 2025 | Agencies / PR / Advertising / Marketing, Business
If you are trying to sell software or digital tools to the franchise market, you are walking into a tough room. Franchise owners are a unique breed of entrepreneur. They are pragmatic, they are often operating on razor-thin margins, and they are notoriously allergic...