by Mike Hall | Dec 16, 2025 | Blog, Tech
We are living in an era of banner blindness. The average consumer sees thousands of ads a day, from the billboards on their morning commute to the sponsored posts clogging their social media feeds. Our brains have evolved a defense mechanism: we simply tune it out. We... 
by Mike Hall | Oct 19, 2025 | Tech
In today’s crowded digital landscape, the old rules of marketing no longer apply. Consumers are overwhelmed with traditional advertisements and have become experts at tuning them out. To make a real connection, a brand can no longer just shout its message; it must... 
by Mike Hall | Nov 29, 2024 | Tech
A majority of consumers looking to buy semiconductors are going to be representatives of highly technical firms. Keep that in mind as you check out these five tips and there’s a good chance that you can make your next marketing campaign a success. 1. Look...