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Should I Advertise on Bing?

Bing can be portrayed as a search marketer’s best friend or biggest annoyance.  Agencies, who typically charge based on percentage of media spend, hated Live/MSN search because it had relatively no search volume, which meant no media to spend, which meant no...

The ABCs of PPC: How Much Should My Clicks Cost?

Image by labnol via Flickr It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started.  That’s usually why they come to me in the first place.   More often than not, there is one...