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Combating Click Fraud – Putting the Engines to Work

Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get...

The Importance of Conversion Tracking

Image by mechanikat via Flickr It’s 10:00 pm.  Do you know where your conversions are? I talk to a lot of people about their search campaigns in a lot of different areas.  Unless they’re really into this new concept (new to them, mind you) called...