by Brian Wallace | Jul 23, 2009 | PPC
You probably get them as much as I do: those sales calls from people who can “guarantee top positioning in Google and other search engines”. Little do they know that when they call me, they’re talking to someone who doesn’t mind showing them... by Brian Wallace | Jun 24, 2009 | PPC
Image by labnol via Flickr It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started. That’s usually why they come to me in the first place. More often than not, there is one... by Brian Wallace | Jun 11, 2009 | PPC
One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum...