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Harry Potter and Unexpected Internet Publicity

Harry Potter and Unexpected Internet Publicity

The internet is without a doubt the most unpredictable form of publicity out there.  It can make it difficult for companies to control their reputations for a variety of reasons: Anyone can publish anything at any time Anyone can instantly read what has been published...

Spotify Makes Music Social

Credit Spotify, the DRM-based music streaming service originally from Sweden, has finally launched in the U.S. after delays and years of negotiations with top record labels.  Spotify has become increasingly popular in Europe, with over 1.6 million paying subscribers...