by Mike Hall | Nov 6, 2025 | Tech
Many businesses measure the effectiveness of advertising campaigns using ROAS (Return on Ad Spend), but there is significant value in shifting focus to another metric: POAS. This calculation centers on profit rather than top-line revenue, providing a thorough... 
by Mike Hall | Apr 14, 2025 | Tech
Have you ever felt overwhelmed by the flood of information online? AI chatbots can help. These smart tools talk and learn like we do, offering easier ways to find what you need. Keep reading for a closer look at this exciting tech! How Do AI Chatbots Work? AI chatbots... 
by Mike Hall | Oct 19, 2023 | Tech
In today’s digital age, podcasting has emerged as a powerful platform for storytelling, education, entertainment, and more. From indie creators to big names in media, everyone’s turning to podcasting to reach a global audience. However, finding top-quality...