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Searchonomics – How Lowering Bids Can Raise Total Cost

Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...

SXSW Overflow and the Power of IRL

As this is my first SXSW Interactive, I wasn’t really sure what to expect.  You can spend all day looking at guides on SXSW, tips for newbies, and my.sxsw, watch #sxsw and the like.  In short, this is all overflow.  It’s overwhelming when you basically...

NowSourcing: What are You Doing?

Yes, it’s been a few days since we’ve last posted, so I thought I’d bring you all up to speed. WordPress Wednesday will resume next week, wasn’t quite done with some research on commenting systems.  We’ll have a good one for ya next week....