by Mike Hall | Jan 26, 2025 | Blog
Many rafting companies start with a guide who decides they want everyone to experience the joy of paddling through the water. While you might look forward to leading tours every day, it’s common to get stuck when it comes to marketing techniques. Adding these... 
by Mike Hall | Jan 17, 2025 | Business
Does your organization have a media kit? It could be one of the missing links between your marketing, press outreach and business development strategies, experts say. A well-done media kit “promotes, explains and puts together in one place a unified set of information... 
by Mike Hall | Jan 14, 2025 | Business
The global supply chain is in a better place today than it was in 2021 and 2022, when the COVID-19 pandemic and its economic aftershocks created unprecedented trade distortions. However, it’s not exactly smooth sailing at the moment, and a confluence of factors could...