Chicken Suits, Killer Dust Bunnies & Branding: Why Good Content Is Crap
Arianna Huffington, Jason Calacanis, and Michael Arrington (to name a few) got filthy stinking rich by using one important tool. Sadly, most website owners have it and never use it.
Instead, many site owners hide their Excalibur (or light saber, if that’s more your thing) in a dark corner somewhere and rarely bring it out into daylight. But, if you’re brave enough to fight off the spiders, bats, and killer dust bunnies, you’ll be able to expand and grow your business far beyond its current expectations.