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10 Rules of Social Media

Image via CrunchBase Several days ago I put together 10 rules of social media.  For those of you that missed them amist the Twitter chatter, here they are, nice and concise: Rule #10 in social media: multitasking makes you stupid. Do a single task and increase quality...

Follow Friday: SXSW Edition

Let me just say it one more time – SXSW was a lot of fun.  If I ever had any doubts about social media bringing people together, I’m all in now.  It is really great to finally meet clients, partners, friends, and associates that we’ve chatted online...

Searchonomics – How Lowering Bids Can Raise Total Cost

Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...