by Brian Wallace | Feb 19, 2010 | PPC
We all like to save money, and even though I’ve mentioned in the past how you can lower CPCs, I thought I will share a couple quick and simple ways you can make the money you’re spending on search work a little harder. Paying By Credit Card: Most people... by Brian Wallace | Jan 18, 2010 | PPC
If you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing. We know this through credit card offers,... by Brian Wallace | Jan 15, 2010 | PPC
You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. ...