by Brian Wallace | Mar 26, 2009 | Google, PPC
Image by Getty Images via Daylife Chances are you understand the basics of Google’s click auction. If you didn’t you probably wouldn’t be interested enough in PPC to do research, read blogs like this one, or try to maximize your performance on the... by Brian Wallace | Mar 5, 2009 | Google, PPC
Image by TimmyGUNZ via Flickr Music is a tough sell online, especially in the PPC realm. You’re taking an item that doesn’t have any distinguishable difference between your version and a competitor’s version, and trying to give the customer reason... by Brian Wallace | Jan 8, 2009 | Google, Interviews
It’s really a lot of fun meeting someone for the first time in person after only speaking with them online. Such was the case in meeting Mike Campbell aka Louisvillesoup on Twitter. We had a chance to meet over coffee at one of my more favorite places in town. ...