by mshall2796 | Dec 17, 2025 | Agencies / PR / Advertising / Marketing, Blog
The holiday season is a sprint. For three months, it is a high-adrenaline race of inventory management, shipping deadlines, and maximizing the Black Friday rush. But the moment the clock strikes midnight on New Year’s Eve, the retail world hits a wall. The... by mshall2796 | Dec 12, 2025 | Agencies / PR / Advertising / Marketing, Business
If you are trying to sell software or digital tools to the franchise market, you are walking into a tough room. Franchise owners are a unique breed of entrepreneur. They are pragmatic, they are often operating on razor-thin margins, and they are notoriously allergic... 
by mshall2796 | Dec 10, 2025 | Agencies / PR / Advertising / Marketing
Most people treat email marketing like it’s a game of chance. They send out random blasts and drip-feed sequences to new signups, hoping people click their links to buy. But email marketing isn’t a game of chance. When done right, it’s a powerful way to generate sales...