by Brian Wallace | Sep 21, 2009 | PPC
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the... by Brian Wallace | Sep 3, 2009 | PPC
You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo. I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best... by Brian Wallace | Aug 20, 2009 | PPC
Image via Wikipedia Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I build my keyword lists, write my ad copy, prep campaigns and ad groups for uploading, and the center of...