2010 is becoming the year of Internet laziness. Many have given up blogging (yes, not updating your blog in the last few months counts as giving up too) and have joined the ranks of the Twitterverse.
One simple tip will get you noticed above most Twitter users: Spend an extra 30 seconds before automatically retweeting.
I know we’re all in a hurry. We all want to be the first to broadcast or re-broadcast the latest and greatest. That’s why we camp outside the Apple Store to be among the first to have an iPad. Tweetmeme has given us an easy out from leaving meaningful blog comments – one simple click and we’ve retweeted.
Since everyone can do this just as easily, you won’t stand out! What’s the solution? Meaningful retweets.
I recently ran a story about 10 Social Media Infographics that received over 1,100 retweets and was featured by Guy Kawasaki. It probably wouldn’t be a good use of my time to respond to every single person that retweeted. What’s interesting is that very few people took the time to make additional comments. Here are a couple that caught my eye:
You’ll notice that I did not list the other 1,110+ retweets here, so clearly you can stand out…even without being the message originator!
Also, keep in mind that you the original content owner has a responsibility of keeping the initial message user friendly.
Try a retweet preview of your initial Twitter name, title, and shortlink and be sure to keep it around 120 characters to allow for ample retweet space. Our friend Tim Nash goes into further explanation on the topic.