502-442-7914 howdy@nowsourcing.com

My Quality Score is Fine, Right? RIGHT?!

Quality scoring is a black box.  Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may.  Regular readers of these posts may realize...

Writing Effective Ad Copy

Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the...

Reddit Layout Changes

When signing into Reddit this morning and viewing a submission’s commentary, you may notice a slight change to their familiar sidebar. A percentage is now given detailing the proportion of voters who enjoyed the post, along with a few other changes.