by Mike Hall | Nov 20, 2025 | Blog, Health, Reviews
In the world of small business marketing, word-of-mouth has always been king. But for the head lice industry, the dynamics of that conversation are a little different. Unlike a trendy restaurant or a great hair stylist, people rarely post on their personal Facebook... 
by Mike Hall | Nov 18, 2025 | Tech, Uncategorized
The holiday season is a marketer’s Super Bowl. It’s a high-stakes, high-pressure, and incredibly noisy quarter. From October through January, your customers are in a digital blizzard of “50% OFF!” banners, “LAST CHANCE!” emails, and a... 
by Mike Hall | Nov 6, 2025 | Tech
Many businesses measure the effectiveness of advertising campaigns using ROAS (Return on Ad Spend), but there is significant value in shifting focus to another metric: POAS. This calculation centers on profit rather than top-line revenue, providing a thorough...